Co-Arts INNOVATION We make CHINA manufacturing feel easy

From Co-Arts for early stage planning to our Manufacturing Solutions as you move into production, we can help every step of the way as you bring your product to life. Co-Arts Gain a Decent Margin Developing and Manufacturing Products in China.
Co-Arts grow Your Profit Margin by Manufacturing and Developing New Products in China.
Owners of small- to medium-sized businesses are often roped into competing with larger entities in the market, specifically on matters of pricing. Far too many companies have been forced to lower the prices of their product to give themselves a competitive edge in their respective industries. The harsh competition undervalues the innovative design and functionality of their inventory. For some, such circumstances call for an entirely new approach.
Instead of attempting to keep up with the corporate monopolies, entrepreneurs can establish their niche margin within their industry and set prices that are most appropriate for their company. If you are ready to become one of the 5% of entrepreneurs to introduce their brand-new product in collaboration with Chinese manufacturers, consult the guide below to get this process started right away.

1. How to Come Up with a New Product
So, you’re ready to establish your niche in the market. Typically, ideas of developing new products can take two primary forms:
●Idea A: Create a brand-new product that has never existed in the market before. While this is a great route to take, since market gaps create the perfect opportunity for building a niche
brand, this can also be incredibly difficult and expensive.
●Idea B: Renovate an existing product. (This is how most people enter the market.) Whether you wish to make only small changes to a product or do a complete overhaul, make sure that the
changes are significant enough to avoid copyright infringement (the disadvantage of this approach).

2. Design a Prototype Before Discussing the Project with Potential Suppliers
Before extending discussions to suppliers, you must at least have a 3D design ready for showing. Not only will this enhance communications between you and third parties, but it will also help you to realize just how realistic your production goal will be. (Things tend to look a lot different in our minds versus on paper or as a 3D printed model.)
To produce an accurate prototype, make sure to hire a reputable product development company or a freelancer. This way, you don’t have to rely on your own drawing and potentially risk a misrepresentation of your product.

3. Find the Right Manufacturer for Your Needs
With the prototype in hand, you now know precisely what you will need for the production of your product. One of the first things you must do when seeking out a reputable manufacturer is prepare the Non-disclosure Agreement (NDA). This is a crucial element to the production process and will prohibit the potential manufacturer from disclosing the following information to any other customers they may have:
●Information about your product.
●Information about your company.
●Details about the packaging of your product.
●Details about your product order.
When searching for a sourcing agent, trading company, or factory to meet your needs, consider the following questions:
●Does my budget allow for the hiring of a direct factory?
●What is the extent of the complexity of my product?
●What benefits will I experience when hiring a sourcing agent vs. a trading company/factory?

4. Calculate the Costs for the Entire Project
The costs for your project can be broken down into the following categories:
●Pre-production costs: Designing the prototype, purchasing a mold, testing the product, etc.
●Production costs: This includes the price of making the product itself, inner and outer packaging, cargo fees, and the potential loss of the product.
●Post-production costs: The primary things to consider are shipping, storage, and marketing. You must also include what it may cost if the product were to be lost in the shipping process.
You must never enter production without establishing these costs first. If you enter this phase without thorough planning, you risk exceeding your budget and being forced to stop in the middle of large-scale production.

5. Customize Samples Before Diving Into the Production Process
Before diving too deep into the production process, you still need to make sure that all details are in line with the product design, quality, and function. Now, you must only enter this phase once you are sure there is a demand for your product, and that the previously calculated costs will allow for what you envision in this step. Two things you need to get in line during this step include:
●Material and production protocol for the product.
●Initial quantity to be produced.
After the first products have been made, compare them to the pre-production prototype and determine what works and what should be altered.

6. Decide on Your Label and Packing Solutions
Don’t allow yourself to overlook or shortchange the value of good packaging design and material. Aesthetically-pleasing packaging adds value to your product and makes customers much more likely to purchase it (you may even be able to sell it at a higher retail price). When deciding on these factors, consider the following:
●Where can the logo be positioned naturally?
●What are the benefits of this design?
●What does this packaging option add to my product value?

7. Marketing with the Pre-production Prototype
Now you’re getting to the finish line. You can’t rely on the product to sell itself; you must also place a substantial amount of effort into your marketing strategy. These efforts should begin immediately upon receiving the pre-production prototype, so buyers are ready once the final product is available. When marketing your new product, abide by the guidelines below:
●Create a compelling story about your product.
●Use as many media channels as possible.
●Set up an e-commerce platform for greater consumer reach.

8. Secure Compliance Certifications and Intellectual Property (IP)
Now that your product is out in the world and available for purchase, you must increase the security around your IP. To ensure the product remains credited to you, you must:
●Apply for a patent.
●Register a trademark.
●Secure control and ownership of the mold used to make your product.
In every country you intend to sell your product in, make sure you have the appropriate compliance certifications. This will ensure that cargo will not be intercepted at customs for international shipments and that there are no other snags in distribution.

With this guide, you will be free of having to participate in the unrealistic, unequal competition with industry giants. With proper planning and the ideal Chinese manufacturer for your product, you can establish your own niche and watch your business thrive.

Set up a time to discuss your project and the challenges ahead with our team. We’re here to help.